Which of the Following Statements About Customer Value Is NOT

question 103

Multiple Choice

Which of the following statements about customer value is NOT true?

• A)Customer value is shown in a corporation's balance sheet.
• B)Creating value for customers is an important part of planning and implementing strategy.
• C)How our product delivers customer value should be determined as part of a company's strategy formulation.
• D)It is possible to simultaneously lower cost and increase customer value.

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Definitions:

Electronic Billboards

Digital advertising structures that display dynamic or static messages and images, commonly used for marketing in high-traffic areas.

Corporate Tail Spend

The small amount of spend that accounts for a majority of an organization's transactions but a minority of its overall spend, often unmanaged or undermanaged.

Business Supply Spending

Expenditure by businesses on the procurement of goods and services necessary for their operations, including office supplies, machinery, and software.

Core Corporate Functions

Essential activities or operations critical to the management and sustained success of a corporation, such as finance, human resources, and marketing.