Examlex
Which of the following does NOT affect the direct/indirect classification of a cost?
Product Line Depth
Refers to the variety of products offered within a single product line, differentiated by features, sizes, quality levels or other attributes.
Brand Repositioning
A strategy in which marketers change a brand’s focus to target new markets or realign the brand’s core emphasis with changing market preferences.
Co-branding
A marketing partnership between two brands where they collaborate on a product or promotion to leverage each other's brand equity.
Brand Dilution
The weakening of a brand's strength or value, often resulting from overextension, inconsistent messaging, or failure to maintain quality standards.
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