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Discuss the Importance of the Sales Forecast and Items That

question 192

Essay

Discuss the importance of the sales forecast and items that influence its accuracy.


Definitions:

Criterion Validity

The extent to which a measure is correlated with, or predictive of, an outcome of interest, often assessed through correlations with other known indicators.

Divergent Validity

A measure of validity that ensures an assessment does not strongly correlate with tests from unrelated constructs, thus proving its specificity.

Operational Definition

Definition of a concept that specifies the method used to measure or manipulate the concept.

Reactive Validity

The extent to which the act of measuring influences the measurement or behavior being observed.

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