When Making Decisions

question 58

Multiple Choice

When making decisions:

• A)quantitative factors are the most important
• B)qualitative factors are the most important
• C)appropriate weight must be given to both quantitative and qualitative factors
• D)both quantitative and qualitative factors are unimportant

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Definitions:

Volume Of Mentions

A metric that tracks the number of times a brand, product, or subject is talked about across various platforms over a specific period.

Positive ROI

A return on investment that is greater than the initial cost, indicating a financial gain from the investment.

Social Media Investment

The act of allocating resources, usually financial, into social media platforms to achieve marketing and business objectives.

Ultimate Criteria

The fundamental standards or benchmarks that are used to evaluate the success, effectiveness, or value of a project or initiative.