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A decision model involves:
Owned Media
Channels that are controlled by an organization or brand, such as websites, blogs, or social media accounts, through which it can communicate directly with its audience.
Shared Media
Content that is associated with social media, but more of an interactive medium where conversations and dialogue emerge as the result of the content being shared.
Content Strategist
A professional responsible for planning, developing, and managing content to achieve specific business and marketing goals.
Content Curation
The process of gathering, selecting, and presenting digital content that is relevant to a specific audience or topic.
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