Answer the Following Questions Using the Information Below

question 193

Multiple Choice

Answer the following questions using the information below:
Frank's Computer Monitors, Inc., currently sells 17" monitors for $270. It has costs of $210. A competitor is bringing a new 17" monitor to market that will sell for $225. Management believes it must lower the price to $225 to compete in the market for 17" monitors. Marketing believes that the new price will cause sales to increase by 10%, even with a new competitor in the market. Frank's sales are currently 10,000 monitors per year.
-What is the change in operating income if marketing is correct and only the sales price is changed?

• A)$165,000
• B)$45,000
• C)$(165,000)
• D)$(435,000)

---

Definitions:

Circular Flow Model

An economic model illustrating the flow of goods, services, and funds between households and firms in an economy.

Resource Market

A market where primary factors of production such as labor, capital, and natural resources are bought and sold.

Product Market

Describes a marketplace where final goods or services are bought and sold, distinguishing it from a factor market.

Enterprise Success

The achievement of desired business outcomes, such as profitability, growth, market share, or innovation, by a company or business enterprise.