Cost-Plus Pricing Starts with What Customers Are Willing to Pay

question 2

True/False

Cost-plus pricing starts with what customers are willing to pay, and then adds a desired profit.

---

Definitions:

Behavioral

Relating to or concerning the actions or reactions of a person or animal in response to external or internal stimuli.

Mental Processes

Internal, covert activities of our minds, including thinking, reasoning, and memory.

Psychoanalytic

A psychological theory or technique that emphasizes unconscious mental processes and early childhood experiences.

Behaviorism

A theory of learning which states that all behaviors are acquired through conditioning processes influenced by the environment, without the need for internal thoughts or feelings.