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Answer the following questions using the information below:
Following a strategy of product differentiation, Loftus Company makes a high-end Appliance, AP15. Loftus Company presents the following data for the years 2011 and 2012:
Loftus Company produces no defective units but it wants to reduce direct materials usage per unit of AP15 in 2012. Manufacturing conversion costs in each year depend on production capacity defined in terms of AP15 units that can be produced. Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Loftus Company has 46 customers in 2011 and 50 customers in 2012. The industry market size for high-end appliances increased 5% from 2011 to 2012.
-What is operating income for 2011?
Criterion-referenced Scale
An assessment tool that measures an individual's performance against a predefined set of criteria or standards rather than compared to other individuals.
Individual's Ability
The capability or skill possessed by a person to perform a specific task or activity.
Measures
Tools or instruments used in research to quantify or qualify variables of interest.
Coefficient Alphas
A statistical measure used to assess the reliability or internal consistency of a test or scale.
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