Answer the Following Questions Using the Information Below

question 155

Multiple Choice

Answer the following questions using the information below:
Following a strategy of product differentiation, Loftus Company makes a high-end Appliance, AP15. Loftus Company presents the following data for the years 2011 and 2012:
Loftus Company produces no defective units but it wants to reduce direct materials usage per unit of AP15 in 2012. Manufacturing conversion costs in each year depend on production capacity defined in terms of AP15 units that can be produced. Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Loftus Company has 46 customers in 2011 and 50 customers in 2012. The industry market size for high-end appliances increased 5% from 2011 to 2012.
-What is operating income in 2012?

• A)$1,440,000
• B)$1,804,500
• C)$364,500
• D)$200,000

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Definitions:

Diminishing Returns

A principle stating that if one input in the production of a commodity is increased while other inputs are held fixed, a point will eventually be reached at which additions of the input yield progressively smaller, or diminishing, increases in output.

Imperfectly Competitive

A market structure characterized by many producers that have some control over the prices they charge, but where no single firm dominates the market.

Wage Rate

The amount of compensation individuals receive in exchange for their labor per unit of time, often expressed as an hourly wage.

Maximize Profits

The process or strategy of adjusting production or operations to achieve the highest possible financial return or profit.