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Answer the following questions using the information below:
Following a strategy of product differentiation, Loftus Company makes a high-end Appliance, AP15. Loftus Company presents the following data for the years 2011 and 2012:
Loftus Company produces no defective units but it wants to reduce direct materials usage per unit of AP15 in 2012. Manufacturing conversion costs in each year depend on production capacity defined in terms of AP15 units that can be produced. Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Loftus Company has 46 customers in 2011 and 50 customers in 2012. The industry market size for high-end appliances increased 5% from 2011 to 2012.
-What is operating income in 2012?
Physical Capital
The tangible assets that a company uses in the production of goods or services, such as machinery, buildings, and vehicles.
Union Labor
Union labor consists of workers who are members of a labor union, which negotiates wages, work conditions, and benefits on their behalf.
Average Wages
The mean income calculated by dividing the total wage pool by the number of wage earners, used as an indicator of economic health and labor market conditions.
Profit Levels
Indicates the ranges of profit a business can generate, reflecting its financial health and operational success.
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