Examlex
The costs of all six value-chain functions should be included when determining:
SELL Sequence
A sales strategy emphasizing solution, education, lifecycle, and leverage, aimed at effectively closing deals.
FAB
Features, Advantages, and Benefits; a sales methodology focusing on communicating the features, advantages, and benefits of a product or service.
Persuasive Communication
The ability to convince others to adopt a certain viewpoint or to take a specific action through effective verbal or written messages.
SELL Sequence
A methodical approach in sales that involves Showing the feature, Explaining the advantage, Leading into the benefit, and Letting the customer respond.
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