Examlex
An electronics manufacturer is trying to encourage its engineers to design simpler products so that overall costs are reduced.
Required:
Which of the value-chain function costs (R&D, design, production, marketing, distribution, customer service)should be included in product-cost estimates to achieve the above purpose? Why?
Trade Agreement
An agreement between two or more nations regarding the conditions of trade between them, often involving tariff reductions or other trade barriers.
Globalization
The process of interaction and integration among people, companies, and governments worldwide, often driven by international trade and investment and aided by information technology.
Interconnected
Entities or systems that are linked together in a way that they affect or influence each other.
Global Marketing Strategy
A marketing approach that considers global operational differences, similarities, and opportunities in planning marketing activities.
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