The Custom Shirt House Is Concerned About Its Declining Sales

question 57

Essay

The Custom Shirt House is concerned about its declining sales, especially the reduction in the number of customers. For the last two years, its shirts have won industry awards for high quality and trend-setting styles. At the latest executive managers' meeting, everyone was blaming everyone else for the decline. After much discussion and presenting some fact-finding information, it was determined that sales relationships were the cause of most of the problems.
Required:
What may be some of the causes and how can the causes be detected if product quality is not an issue?

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Definitions:

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires, which is crucial for personal development and effective interpersonal relationships.

Emotional Discernment

The ability to perceive and understand one's own and others' emotions, often crucial for effective interpersonal relations and decision-making.

Reinforcement Strategy

A behavioral approach in management that uses rewards or punishments to increase or decrease the likelihood of a specific employee behavior.

Sir Richard Branson

A British business magnate, investor, and philanthropist known for founding the Virgin Group, which comprises more than 400 companies.