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Describe the value chain and how it can help organizations become more effective.
Peripheral Route
One of two ways persuasive communication can cause attitude change according to the Elaboration Likelihood Model, where people are influenced by incidental cues, such as the attractiveness or credibility of the source, rather than the strength of the arguments.
Implementation Team
A group of individuals tasked with carrying out the execution of a plan, project, or strategy.
Brainstorming
A group creativity technique designed to generate a large number of ideas for the solution of a problem.
Creative Thinking
The process of thinking in novel ways to generate new and innovative ideas or solutions.
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