Complete a performance report for the month of May, 2012, for the Daily Bulletin, a regional newspaper. Use four columns: 1) Actual Result; 2) Budgeted Amount; 3) Difference: Actual Result minus Budgeted Amount; 4) Difference as a Percentage of Budgeted Amount; AND, three rows: 1) advertising pages sold; 2) average rate per page; 3) advertising revenues. Use the given the following data:
Does the report indicate any cause for managerial investigation?
Definitions:
Reinforcement Schedule
A pattern that defines how often a desired response will be reinforced in operant conditioning.
Skinner Box
A laboratory apparatus used in the experimental analysis of animal behavior to study operant conditioning, named after B.F. Skinner.
Lever Pressing
A behavior often referred to in psychological experiments, where an animal or person is trained to press a lever to receive a reward or avoid a punishment.
Food Pellets
Small, compressed units of food often used as a convenient way to feed animals or as part of controlled experiments in behavioral studies.
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