When Making Decisions, It Is Best to Use

question 43

Multiple Choice

When making decisions, it is best to use

• A)average costs.
• B)fixed costs that would be incurred.
• C)unit cost, rather than total cost.
• D)variable costs that would be incurred.
• E)relevant costs.

Describe cognitive misers and the implications for information processing and decision making.

Identify the phenomenon of influence through mimicry and its implications for social behavior.

Understand the principles of attribution theory and its application in social cognition.

Differentiate between correlation and causation and understand the significance of research designs in establishing causal relationships.

---

Definitions:

Horizontal Conflict

A disagreement or clash between organizations at the same level in a distribution channel, such as two retailers or two wholesalers.

Marketing Channel

Activities or methodologies essential for moving the ownership of merchandise from the point of fabrication to the point of utilization.

Upper Management

The highest level of management within an organization, responsible for setting strategic goals and company-wide policies.

Marketing Channel Decisions

Choices made regarding the processes and pathways through which products or services are distributed from the manufacturer to the end consumer.