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Tad is a vice-president of Ruby Corporation. In 2012, he acquired 800 shares of Ruby Corporation stock under the corporation's incentive stock option (ISO) plan for an option price of $33 per share. At the date of exercise in 2012, the fair market value of the stock was $43 per share. The stock became freely transferable in 2013. Tad sold the 800 shares for $50 per share in 2014. Which of the following statements is incorrect?
Brand Manager
A professional responsible for planning, developing, and directing the marketing efforts for a particular brand or product.
Promotional
Related to activities that are intended to advertise or market something, typically through various forms of media, events, or offers, to increase awareness or sales.
Initial Development Costs
Refers to the expenses incurred during the preliminary phase of creating and designing a new product or service.
Brand Insistence
Brand Insistence is the loyalty stage at which a consumer strongly prefers a specific brand over all other brands and will seek it at any cost or inconvenience.
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