Examlex
Expenditures made for ordinary repairs and maintenance of property are not added to the original basis in the determination of the property's adjusted basis whereas capital expenditures are added to the original basis.
Promotion
A marketing strategy used to increase awareness, interest, and sales of a product or service through various means such as advertising, sales, and public relations.
Customer Value
How a customer views the worth of a product or service relative to alternative choices.
Supply Chain
A system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on short-term goals such as customer acquisition and sales.
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