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Identify the following rhythm: ____________________
Market Segments
Groups of potential customers with similar needs, preferences, or characteristics that a company targets with specific marketing strategies.
Latent Needs
Desires or requirements of consumers that they are themselves not aware of.
Consumer Buying Habits
Patterns and behaviors that consumers exhibit in the search for, purchase, use, and disposal of products and services.
Value Chains
A value chain is a series of activities that businesses conduct to bring a product or service from its conception to distribution and beyond, aiming to add value at each stage.
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