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In some cases of dissociative identity disorder, patients have claimed to have amazing numbers of alternate personalities. The evidence for the veracity of these claims, however, has been less then compelling. These cases demonstrate which of the six principles mentioned in your chapter?
Everyday Low Prices
A pricing strategy adopted by retailers where items are offered at consistently low prices with minimal reliance on promotions or discounts.
Walmart
An American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.
Selling Proposition
A rephrased definition for Value Proposition; it emphasizes the key aspects of a product or service that make it attractive to potential buyers.
Emotional Appeal
Marketing strategies aimed at evoking strong feelings in the audience to influence their purchasing decisions.
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