Many Television Shopping Networks Put a Countdown Timer on the Screen

question 82

Multiple Choice

Many television shopping networks put a countdown timer on the screen while trying to solicit the purchase of specific items. This gives the impression that there are only a few of that particular item available, and creates pressure to make a purchase very quickly. Thinking that one must buy "before time runs out" is known as the ________ heuristic.

• A)consensus
• B)scarcity
• C)availability
• D)representativeness

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Definitions:

US Treasury Repo

A form of short-term borrowing for dealers in government securities, using U.S. Treasury securities as collateral.

SONIA

The Sterling Overnight Index Average, an important interest rate benchmark in the UK that represents the average of interest rates banks pay to borrow sterling overnight from other financial institutions.

LIBOR

The London Interbank Offered Rate, a benchmark interest rate at which major global banks lend to one another in the international interbank market for short-term loans.

Euribor

The Euro Interbank Offered Rate, which is the benchmark rate of the average interest rate at which major global banks lend to one another.