Mary and Bill Are Out on Their Fourth Date, and They

question 167

Multiple Choice

Mary and Bill are out on their fourth date, and they are really enjoying their time together. They sit next to each other during dinner, occasionally touching hands and whispering into each other's ears. At no point during the meal is there more than 50 centimetres of space between them. Technically this is a description of ________ space.

• A)public
• B)social
• C)personal
• D)intimate

---

Definitions:

Important Attributes

Key features or characteristics of a product or service that are significant to consumers and can influence their purchasing decision.

Trial Stage

A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.

Hierarchy of Effects

A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.

Adoption

The process of starting to use something new or integrating a new idea, habit, or technology into use.