Examlex
The phenomenon of IQ test scores rising three points per decade is referred to as the ____.
Psychographics
The study of personality, values, opinions, attitudes, interests, and lifestyles of people, used in market research.
Demographics
Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and social research.
Self-actualization
The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.
Appeal
The power to attract or interest people, often used in marketing or storytelling.
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