As Noted in Both Chapters 2 and 8, Human Beings

question 152

Short Answer

As noted in both Chapters 2 and 8, human beings tend to be cognitive ________; that is, we economise mentally in a variety of ways that reduce our mental effort.

Appreciate the need for continuous education and awareness of ethical principles in advancing the PR profession.

Understand the valuation differences between new-economy and old-economy companies.

Calculate and interpret a firm's market-to-book ratio.

Apply the constant-growth dividend discount model (DDM) appropriately.

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Definitions:

Performance Measures

Are metrics or standards used to evaluate the efficiency, effectiveness, and productivity of an individual, department, or an organization.

Big Five Dimensions

Five broad domains of personality traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism, used to describe human personality.

Leadership Emergence

The process through which individuals become recognized as leaders by their peers or within their organizations.

Leadership Categorization Theory

A theory suggesting that people make leadership judgments based on how closely leaders' characteristics match stereotypes of ideal leaders.