Ken's Mouth Waters Every Time He Hears the Ice-Cream Truck's

question 17

Multiple Choice

Ken's mouth waters every time he hears the ice-cream truck's familiar song in the distance. One day, a slightly different song is heard in the distance and Ken's mouth waters. Ken's behaviour illustrates

• A)stimulus generalisation.
• B)stimulus assimilation.
• C)stimulus recovery.
• D)stimulus discrimination.

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Definitions:

New Brands

Newly created brands or marks that identify and differentiate new products or services in the market.

Audience Objections

Concerns, disagreements, or questions raised by an audience or potential customers regarding a proposal, presentation, or product.

Persuasive Message

Communication intended to influence the attitudes, beliefs, or behaviors of the target audience.

Recommendation

An advice or proposal given by someone as a suggestion for what action should be taken.