Which of the Following Statements Is Supported by Research Concerning

question 96

Multiple Choice

Which of the following statements is supported by research concerning classical conditioning and advertising appeals for well-known products?

• A)It is easier to classically condition novel brands versus familiar brands.
• B)It is easier to classically condition well-known brands versus novel brands.
• C)Well-known brands are easier to convert into conditioned stimuli versus novel brands.
• D)Attempts to use classical conditioning to sell products have been largely unsuccessful.