Top Managers of Advanced Data Manufacturing Are Alarmed by Their

question 155

Essay

Top managers of Advanced Data Manufacturing are alarmed by their operating losses. They are considering dropping the desktop product line. The company accountants have prepared the following analysis to help make this decision.
Advanced Data Manufactu1ing
Income Statement
For the Year Ended December 31, 20XX $\begin{array}{lrrr}&\text { Total }&\text {Laptop }&\text {Desktop }\\\text { Sales Revenue } & \$ 930,000 & \$ 575,000 & \$ 355,000 \\\text { Variable Costs } & \underline{507,000} & \underline{267,000} & \underline{240,000} \\\text { Contribution Margin } & 423,000 & 308,000 & 115,000\\\text { Fixed Costs: }\\\text { Manufacturing } & 375,000 & 225,000 & 150,000 \\\text { Selling and Administrative } & \underline{62,000} & \underline{45,000} & \underline{17,000} \\\text { Total Fixed Costs } & \underline{437,000} & \underline{270,000} & \underline{167,000} \\\text { Operating Income (Loss) } & \underline{\underline{\$(14,000}} & \underline{\underline{\$ 38,000}} & \underline{\underline{\$(52,000}}\end{array}$ If the company stops selling the desktop product line, the company will be able to avoid 80% of the fixed manufacturing costs and 100% of the fixed selling and administrative costs.
Prepare a differential analysis to show whether Advanced Data Manufacturing should drop the desktop product line. Should the desktop product line be dropped? Explain your answer.

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Definitions:

Bait-and-Switch

A fraudulent marketing tactic where a product is advertised at a low price to draw customers, who are then pressured into buying a more expensive item.

Deceptive Advertising

Marketing practices that mislead or deceive consumers about the nature, characteristics, or benefits of a product or service.

Federal Trade Commission

A U.S. federal agency tasked with protecting consumers and promoting competition by preventing anticompetitive, deceptive, and unfair business practices.

Telemarketing Sales Rule

A regulation established to protect consumers from deceptive, abusive, or unfair telemarketing practices, including requirements on disclosures and consent.