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Momentum Rollerblades Has Three Product Lines-D, E, and F The Company Is Deciding Whether to Drop Product Line F

question 30

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Momentum Rollerblades has three product lines-D, E, and F. The following information is available:  D  E  F  Sales revenue $70,000$40,000$31,000 Variable costs (20,000(5000) (11,000)  Contribution margin $50,000$35,000$20,000 Fixed costs (10,000(15,000(24,000)  Operating income (loss)  $40,000$20,000$(4000) \begin{array} { | l | l | r | r | } \hline & \text { D } & \text { E } & \text { F } \\\hline \text { Sales revenue } & \$ 70,000 & \$ 40,000 & \$ 31,000 \\\hline \text { Variable costs } & ( 20,000 & \underline { ( 5000 ) } & \underline { ( 11,000 ) } \\\hline \text { Contribution margin } & \$ 50,000 & \$ 35,000 & \$ 20,000 \\\hline \text { Fixed costs } & \underline { ( 10,000 } & \underline { ( 15,000 } & \underline { ( 24,000 ) } \\\hline \text { Operating income (loss) } & \$ 40,000 & \$ 20,000 & \$ ( 4000 ) \\\hline\end{array} The company is deciding whether to drop product line F because it has an operating loss. Assume that $22,000 of total fixed costs could be eliminated by dropping F. What effect would this decision have on operating income?

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Definitions:

Life

A characteristic that distinguishes physical entities with biological processes, such as signaling and self-sustaining processes, from those that do not.

Bilateral Symmetry

Body plan in which organs or parts present on both sides of the body are mirror images in appearance. For example, the hands are bilaterally symmetrical, whereas the heart is not.

Advanced Nervous Systems

Highly developed neurological structures that allow for complex behaviors, information processing, and adaptation in organisms.

Hemispheres

Refers to the two halves of the brain, each of which has specialized functions.

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