Carrabelle Company Has Provided the Following Information Calculate the Contribution Margin Ratio

question 124

Multiple Choice

Carrabelle Company has provided the following information: $$\begin{array} { | l | r | } \hline \text { Sales price per unit } & \$ 56 \\\hline \text { Variable cost per unit } & 12 \\\hline \text { Fixed costs per month } & \$ 12,000 \\\hline\end{array}$$ Calculate the contribution margin ratio. (Round your answer to two decimal places.)

• A) 21.43%
• B) 82.35%
• C) 64.71%
• D) 78.57%

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Definitions:

Prospects

Individuals or businesses that are considered likely candidates for the purchase of goods or services, often identified through lead generation efforts.

CRM Technology

Customer Relationship Management technology; a category of software solutions that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle.

Prospecting Process

The method of identifying potential customers or clients who may be interested in a company's product or service.

Call Reluctance

Not wanting to contact a prospect or customer.