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Quality management systems use many nonfinancial measures,such as the number of customer complaints and the volume of incoming customer-service phone calls,as a means to measure success or failure.
Do-It-Yourself Market
The sector of the market that sells tools, materials, and components which allow consumers to complete projects on their own without professional help.
Professional Construction Market
A segment of the construction industry focused on providing specialized services and products to professionals, such as contractors and architects.
Co-branding
A marketing strategy where two or more brands form a partnership to increase the value of their product or service to consumers by leveraging each other's brand equity.
Brand Bundling
The marketing strategy of selling several products or services together as a single combined unit, often at a reduced price.
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