The Ending Merchandise Inventory for the Current Year Is Overstated

question 77

Multiple Choice

The ending merchandise inventory for the current year is overstated by $20,000. What effect will this error have on the following year's net income?

• A) The net income will be overstated by $40,000.
• B) The net income will be overstated by $20,000.
• C) The net income will be understated by $20,000.
• D) The net income will be understated by $40,000.

Understand the importance and methods of measuring IMC results such as reach, frequency, and the effectiveness of advertisements.

Learn the methods for establishing IMC budgets and the factors influencing budget decisions.

Comprehend the lagged effect in advertising and its impact on marketing decisions.

Know how to utilize web-tracking tools and software to assess the effectiveness of web-based marketing communications.