A Retailer of Computer Games Can Focus on Relationship Management

question 10

Multiple Choice

A retailer of computer games can focus on relationship management by engaging in which of the following practices?

• A) selling products that are cheaper but not always reliable
• B) pricing to take advantage of customers' passions
• C) using advertising that helps customers make impulse buying decisions
• D) giving customers more than they expected, such as a reward once they have purchased 10 games

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Definitions:

REM Sleep

A stage of sleep characterized by rapid eye movements, more dreaming and bodily movement, and faster pulse and breathing.

Memories

The mental storage of information, experiences, and learned skills.

Tensions

The state of being stretched tight, often used metaphorically to describe a state of mental or emotional strain.

Cortisol Levels

The concentration of cortisol, a stress hormone, in the blood, which can affect various body functions.