Jeff Arnold and Reggie Bradford Created WebMD, an Internet Provider

question 103

Multiple Choice

Jeff Arnold and Reggie Bradford created WebMD, an Internet provider of health care information. Early in the development of this high-growth company, Arnold and Bradford attracted a group of investors who provided them with money needed to acquire other Internet companies with similar missions. What is the investment group called?

• A) angel investors
• B) entrepreneurial capitalists
• C) equity entrepreneurs
• D) investment counsellors

---

Definitions:

Total Utility

The total satisfaction or benefit received by consuming a certain amount of goods or services.

Consumption

The use of goods and services by households, leading to the satisfaction of wants and needs.

Utility

A measure of satisfaction or pleasure that consumers derive from consuming goods or services.

Consumption

The act of using goods and services to satisfy needs and wants, a key concept in economics relating to how goods and services are used.