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For vertical analysis purposes,a base item on a balance sheet is:
Cannon-Bard Theory
A theory of emotion that argues emotions and physiological responses occur simultaneously and independently.
Cannon-Bard Theory
The Cannon-Bard theory of emotion asserts that we experience physiological arousal and emotional feelings simultaneously, not sequentially, in response to a stimulus.
Two-Factor Theory
A psychological theory proposing that emotional experience results from a combination of physiological arousal and a cognitive label for that arousal.
Cognitive Appraisal
The process of interpreting and evaluating an event or situation which significantly influences one's emotional and psychological response.
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