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For each of the following, identify in Column 1 the category to which the account belongs, in Column 2 the normal balance for the account, in Column 3 the financial statement on which the account balance is reported, and in Column 4 the account's nature (permanent/temporary).
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Perceived Value
The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations compared to the cost.
Brand Personalities
Human characteristics or traits attributed to a brand that shapes consumers' perceptions and relationships with the brand.
Quantitative Analysis
The process of using statistical and mathematical models to evaluate and analyze numerical data.
Frequent Buyer
A customer who regularly purchases from the same brand, shop, or service provider, often benefiting from loyalty programs.
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