As Part of Her Marketing Project,Lily Unruh Is Studying How

question 134

Multiple Choice

As part of her marketing project,Lily Unruh is studying how Marriott operates.Since she thought it was simply a hotel chain,she was amazed to learn that its food divisions provide food for school cafeterias,airlines,hotels,and fast-food restaurants.Marriott's food division is departmentalized by which of the following?

• A) geography
• B) function
• C) product
• D) customer

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Definitions:

Cognitive Interpretation

The process by which an individual understands and assigns meaning to stimuli through mental processes.

Bruner

Jerome Bruner, an influential psychologist known for his work on cognitive learning, development, and education theories.

Varied Environments

Diverse or different settings, conditions, or contexts that individuals may experience or be exposed to.

Social Contact

Interactions between individuals, fulfilling the human need for companionship and communication.