An organisation's core competencies are related to its strengths relative to competitors. Those strengths can include 
Definitions:
Instincts
In Freud’s system, mental representations of internal stimuli, such as hunger, that drive a person to take certain actions.
Conscious
The state of being aware of and able to think about one's own thoughts, feelings, and perceptions.
Psychic Energy
A concept in psychoanalysis that describes the energy derived from instinctual drives and instincts, influencing and driving human behavior.
Cathexis
An investment of psychic energy in an object or person.
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