The Statement Concerning Customer Profitability Analysis That Is Not True

question 11

Multiple Choice

The statement concerning customer profitability analysis that is not true is

• A) To conduct this analysis it is necessary to identify the resources consumed and the associated costs of servicing customers
• B) The customer or customer groupings become the cost object
• C) There is not normally a connection between more profitable products or services and more profitable customers
• D) None of the above, i.e. all the statements are true

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