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The process that managers use when they evaluate multi-year investments is called
Freud
Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Personality
Personality consists of the unique patterns of thoughts, feelings, and behaviors that make up an individual’s character and distinguish one person from another.
Allport
Gordon Allport, a pioneering psychologist known for his work on personality traits and the concept of the individual.
Behaviorism
A branch of psychology that focuses on observable behaviors and the ways they're learned, ignoring internal thought processes.
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