Data extracted from the accounting information system of TXC Corporation produced the following graph. The equation of the dashed line is y = $25x; the equation of the solid line is y = $200 + $5x. 
The vertical ("y") axis shows
Definitions:
Personal Force
An individual's ability to influence others or events using their personal power and charisma.
Buying Behaviors
The patterns and decisions processes consumers use in selecting, purchasing, and using products or services.
Attitudes and Beliefs
Personal views and convictions that influence an individual's feelings and behaviors towards various aspects of life.
Extensive Decision Making
A complex cognitive process requiring significant information gathering and evaluation, typically for high-stake or novel decisions.
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