Examlex
An assumption needed for CVP analysis in multiple-product companies is that the sales mix remains constant.
Late-Selection Models
Theories of attention that propose stimuli are processed for meaning before the selection process occurs, meaning that selection for further processing happens late in the perceptual process.
Elaboration
The process of adding more detail or information to something, often to clarify or enhance understanding.
Short-Term Memory
The capacity for holding, but not manipulating, a small amount of information in an active, readily available state for a short period of time.
George Miller
A cognitive psychologist best known for his work on the capacity of human memory and the theory that short-term memory is limited to about seven items.
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