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At the end of the fiscal year, variances from standard costs are usually transferred to the
Brand Dilution
The weakening of a brand's power or value due to overextension, overexposure, or poor management decisions.
Brand Extension
A marketing strategy where a company uses an existing brand name to introduce a new product or category to the market, leveraging the existing brand's equity.
Retailer
A business or person that sells goods directly to consumers, typically operating from a physical or online store.
National Brand
Products or services that are marketed under a manufacturer's branding and distributed across an entire country, distinct from private labels or local brands.
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