Examlex
If a proposed expenditure of $70,000 for a fixed asset with a 4-year life has an annual expected net cash flow and net income of $32,000 and $12,000, respectively, the cash payback period is 2.5 years.
Defense Mechanism
Psychological strategies brought into play by individuals or the ego to protect against anxiety arising from unacceptable thoughts or feelings.
Subconsciously Attributes
Subconsciously attributes refer to qualities or features that are assigned or associated with something without conscious awareness.
Association Techniques
Techniques in which respondents are presented with visual or auditory stimuli and asked to respond with the first association that comes to mind.
Theory
A system of ideas intended to explain something, based on general principles independent of the thing to be explained.
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