When Compared to the Consumer Market,the Business-To-Business Market Is BEST

question 29

Multiple Choice

When compared to the consumer market,the business-to-business market is BEST described by which of the following?

• A) It uses more direct channels of distribution.
• B) It is lower in volume.
• C) It bases buying decision more on emotions than rational thought.
• D) It is more geographically dispersed.

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Definitions:

Productivity Increase

A rise in the output of goods or services relative to the input of resources such as time or labor.

Performance Excellence

The achievement of outstanding performance in operations, customer satisfaction, and financial outcomes.

Peters and Waterman

Authors of "In Search of Excellence," a book that presents eight attributes that excellent companies have in common.

Value Chain

This concept describes the full range of activities that businesses go through to bring a product or service from conception to delivery to the final consumer.