The CBC Is Experiencing Poorer Ratings During the New Fall

question 137

Multiple Choice

The CBC is experiencing poorer ratings during the new fall season than anticipated because of the decreasing number of younger people.Many experts in the entertainment industry believe that the audience for programming on the CBC network is people over the age of 55 in spite of claims by executives that its programming is designed to reach a younger,less conservative audience.Which of the following statements correctly describes this situation?

• A) CBC does not have a target market.
• B) The target market for CBC is people over the age of 55.
• C) CBC does not need a target market because other television networks succeed without one.
• D) CBC is efficiently reaching its self-defined target market

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Definitions:

Androgens

A group of hormones that play a role in male traits and reproductive activity; includes testosterone.

Endocrine Disorder

A medical condition characterized by the improper functioning of the endocrine glands, affecting the hormonal balance in the body.

Gender Differences

Variations in characteristics, behaviors, and roles traditionally associated with being male or female.

Biological and Environmental Factors

The combination of genetic, physiological, and environmental influences that affect an individual's behavior, personality, and health.