Which of the Following Concepts Is Based on the Four

question 79

Multiple Choice

Which of the following concepts is based on the four Ps?

• A) production mix
• B) target market
• C) advertising mix
• D) marketing mix

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Definitions:

Freud's Theory

A set of psychoanalytic theories and therapeutic techniques related to the study of the unconscious mind, developed by Sigmund Freud.

Animal-type Phobias

A type of specific phobia characterized by an irrational and excessive fear of certain animals.

Natural Environment Type Phobias

Extreme fears of events or situations in the natural environment that cause impairment in one’s ability to function normally.

Situational Type Phobias

Extreme fears of situations such as public transportation, tunnels, bridges, elevators, flying, driving, or enclosed spaces.