Lee Robi Has Developed a Dog Shampoo That Promotes Softer

question 89

Multiple Choice

Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding.Robi has mailed promotional flyers on the shampoo to all the school districts in the nation.He has also run ads in several different women's magazine.Which of the following strategies is described by Robi's actions?

• A) customer value strategy
• B) the marketing mix
• C) production strategy
• D) promotional strategy

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Definitions:

PEST Analysis

A framework used to analyze and monitor the macro-environmental factors that may have a profound impact on an organization's performance. This includes Political, Economic, Social, and Technological factors.

Advancement Of Infrastructure

The improvement or upgrading of the foundational physical and organizational structures needed for the operation of a society or enterprise.

Licensing

The process of granting permission to use intellectual property rights, such as trademarks, patents, or technology, under defined conditions.

Parent Company

A corporation that owns enough voting stock in another firm to control its board of directors and therefore its operations and policies.