Revlon Is in Financial Trouble; Its Total Debt Is 150

question 53

Multiple Choice

Revlon is in financial trouble; its total debt is 150 percent greater than its total assets.To increase sales,the cosmetics manufacturer hired actress Halle Berry to be its spokesperson.The company hopes Berry will act as which of the following influences on consumers?

• A) an opinion leader
• B) a service provider
• C) an innovator
• D) a target recipient

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Definitions:

Organizational Goals

Objectives set by a business or organization to guide operations and decision-making.

5 Ws And H

A basic journalistic principle that covers who, what, when, where, why, and how, guiding comprehensive coverage or investigation of an event or story.

PR Goals

Objectives set by public relations professionals aiming to improve an organization’s reputation, relationships, and engagement with its audiences.

Communication

The process of sharing or exchanging information, ideas, or messages through speech, writing, or other mediums.