What Is a Basic Form of Market Segmentation That Uses

question 126

Multiple Choice

What is a basic form of market segmentation that uses variables such as age, education, and income?

• A) benefit segmentation
• B) demographic segmentation
• C) population segmentation
• D) psychographic segmentation

---

Definitions:

Humanism

A philosophical and ethical stance that emphasizes the value and agency of human beings, individually and collectively.

Decision Making

The cognitive process of selecting a course of action from multiple alternatives.

Behaviorism

A psychological approach that emphasizes the study of observable behavior and the role of environmental factors in shaping behavior, excluding the influence of emotions or thoughts.

Sociocultural Perspective

An approach in psychology that examines how societal and cultural factors influence behavior and thinking.