Which of the Following Type of Market Segmentation Strategy Was

question 57

Multiple Choice

Which of the following type of market segmentation strategy was Kimberly-Clark,the manufacturer of Huggies diapers,using when it introduced Poise and Depend brands for adults?

• A) psychographic
• B) physiological
• C) demographic
• D) geographic

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Definitions:

Investment Account

An account held at a financial institution that contains securities, cash, and other investment vehicles.

Related Income

Income that arises from transactions or relationships between entities that have a special connection or are part of the same group.

Revaluation

An adjustment of the book value of an asset or currency to its fair market value, often affecting the financial statements of a company.

Zebrafish

A tiny fish that thrives in freshwater, frequently utilized in scientific studies because of its clear embryos and fast growth rate.